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VISION
REAL LIFE
STORYTELLING
HIP-HOP
ROYALTY
AUTHENTIC HIP-HOP MUSIC
Introducing K Davis the Hitman
Welcome to the campaign spotlight for K Davis the Hitman. Prepare to be captivated by the unparalleled talent of K Davis the Hitman, a visionary musician, and songwriter in the dynamic realm of Hip-Hop. Known for his electrifying presence and undeniable skill, K Davis has solidified his place as a rising star in the music industry. Drawing inspiration from the legendary Doug E Fresh, his uncle and a pioneer of rap and beatboxing, K Davis has been immersed in the art form since childhood, fueling his passion and shaping his musical journey.
Campaign Objective
Increase social media followers by engaging fans and building a strong online community.
- Enhance Brand Recognition to elevate his presence in the Fayetteville, NC music scene.
- Connect with the community by establishing meaningful connections with local audiences through events and outreach
- Social media engagement is important to drive interaction and foster a sense of belonging among followers.
Campaign Snapshot
A new era of hip-hop in Fayetteville, NC.
K Davis the Hitman, an independent hip-hop artist, to his new fan base in Fayetteville, NC. To address the issue, a comprehensive analysis and social media campaign is proposed. The target demographic, aged 25-35, seeks authentic hip-hop music that tells stories of the realities of inner-city life and does not have the common drill sound of today’s hip-hop. The campaign aims to increase K Davis’s Fayetteville-based social media following by 25% in three months. By using PR methods, engaging content on social media, and increasing his brand awareness. K Davis along with PR will use captivating content, use relevant hashtags, and collaborate with other artists/influencers on social media to increase his brand awareness.
Analysis and Statistics
Social media habits. The unsteady environment caused by the coronavirus pandemic has marketers pausing and rethinking campaigns, such collaborations may also take a hiatus. But they could be back and stronger than ever once the health crisis subsides (Kelly, 2020). Social media habits of the target market will show how the audience uses platforms such as Instagram, Facebook, TikTok, and Twitter. For example, Facebook is reported to have several Facebook users in the world (monthly active users): 2.989 billion, April 2023, Number of people who use Facebook each day (DAU): 2.037 billion, April 2023, the share of Facebook’s monthly active users who log in each day: 68%, April 2023, (Facebook 2023). By using social media this will show how active the people in this area are on social media and the information will form a basis for the social media campaign strategy. K Davis’s audience uses social media to stay up to date on the latest music news, connect with favorite artists, discover new music, and see what’s trending. The data will help to determine the ideal platforms for reaching and engaging with the target audience.
K Davis’s music is known for its unique style and storytelling ability, allowing him to connect with fans personally and separate himself from other artists. Legendary New York KRS-One once stated that hip-hop was less about race and ethnicity, and more about skill, ideology, and authenticity.
Connecting and being relatable to a more localized audience will help build strong relationships with his fans. He relates to people from inner-city communities. This allows him to communicate and get messages to an underserved market and build a new fanbase that can relate to his music. By not being afraid to be himself and share his true stories through his music he stands out and helps reach a wider audience.
The primary target market for K Davis the Hitman is comprised of individuals aged range of 25 to 35 years old. These individuals reside in Fayetteville, NC. They are high school to college graduates with an annual income ranging from $30,000 to $60,000 annually. Both males and females are a part of the target market. The Fayetteville hip-hop scene is also home to several independent labels and collectives, which are helping to support and promote local artists.
The target audience has a deep appreciation for authentic hip-hop music about the realities of inner-city life. The music is more of a traditional hip-hop style, unlike the new drill music that many enjoy today. They seek music that tells a compelling story and resonates with their own experiences. K Davis the Hitman’s music hits home with them and transcends commercialized narratives that offer genuine and relatable content.
Demographics of the Target Market. K Davis’s target market is primarily made up of individuals aged 25-35, they are high school graduates with an annual income ranging from $30,000 to $60,000 annually. The age group is young enough to appreciate new hip-hop styles yet old enough to value narrated hip-hop music about inner-city life and urban experiences in a storytelling manner with a classic sound. They are active on social media and this data helps in creating content and engaging strategies that will resonate with the targeted audience.
The Hip-Hop industry. The hip-hop industry is a multi-billion-dollar industry. It’s growing rapidly and is one of the most popular genres of music. The industry is constantly evolving, with new artists and styles. Consumers communicate about music through social media, word-of-mouth, and online platforms/forums which all play a vital role in an artist’s career. These are all necessary to amplify the presence of K Davis online and in his local area.
Content Strategy
Media Kit
Community Events & Flyers
Frequently Asked Questions
Please review our Q&A to answer some questions that have been asked by the media and audiences of K Davis the Hitman.
There are some performances in the works. K Davis is currently coordinating some local shows with one of the local radio hosts, DJs, and venues. More information will be provided as it is available. Fans are encouraged to check the website www.kdavisthehitman.com for updates.
Inspired by poverty and the things I saw on Boon Ave. There was a lot of prostitution, hustling, and crime and I wanted to write something about what I saw but not make it so rough.
Stay independent. Be true to yourself and know your worth. Do not turn your back on the people who helped you along the way.
K Davis the Hitman will give you the truth about the inner city from his standpoint. He will not give you made-up scenarios. The music will bring you closer to the real life of living in the city of NY. K Davis is a narrator of a walk through a day and the life of the city as if you were there.
No. K Davis wants them to see his talent first. The mask symbolizes stands power that people don’t recognize. It stands for health, wealth, honesty, loyalty, and success. The pink and green is the symbolism of African culture. In Africa, masks are worn by powerful people in tribal villages. Some even paint their faces.
By connecting with my audience and seeing what they like. Look at the trends and put a twist on them to make them original. Social media is all about visuals, being relatable and entertaining. As long as K Davis stays relevant, he will evolve with music and the trends.