K Davis’s music is known for its unique style and storytelling ability, which allows him to connect with fans on a personal level and separate himself from other artists. Legendary New York KRS-One once stated that hip-hop was less about race and ethnicity, and more about skill, ideology, and authenticity. (Admin, 2022) The ability to connect and be relatable to a more localized audience will help with building strong relationships with his fans. He relates to people from inner-city communities. This allows him to communicate and get messages to an underserved market and build a new fanbase that can relate to his music. By not being afraid to be himself and share his true stories through his music he stands out and helps reach a wider audience.

Being a lesser-known artist, and independent, in a new area means he has a smaller fan base and fewer resources which causes difficulty when trying to break through to a crowded competitive industry. Limited experience with social media marketing will make some of the PR efforts more challenging. The industry is competitive and a lack of brand awareness in the immediate local area will have to be addressed. Although it is possible to achieve success as an independent artist, it requires a lot of hard work and dedication, as well as being highly organized and efficient. (Independent Vs Signed Artists: What’s Best for Your Music Career? n.d.

It’s difficult to break into a new crowded and competitive industry. Negative stereotypes about not only hip-hop but hip-hop artists from the North coming to the South could impact his career. Northern rappers have a hard time getting played on southern radio stations. This is due to several factors, including the regional bias of radio programmers and the dominance of southern hip hop in the mainstream. Radio programmers in the South are often reluctant to play northern hip hop because it doesn’t match the sound of the music that their listeners are used to hearing.

This lack of exposure makes it difficult for northern rappers to break into the southern market and achieve mainstream success. PR efforts and content will have to be able to combat those issues. The competition from other well-established artists in the area has a larger fan base which could cause a potential problem for K Davis to break through as well. The strategy will need to be unique and help the artists to stand out from the competition.